SEO Web Design vs Artistic Web Design
One of the best parts about owning a small business today is that you seldom have a day that is boring. There are plenty of challenges with regulation, new laws and more rules being passed down each year to keep business owners chasing more “fires” than those actors in Chicago on TV. The problem is some of the most important and crucial decisions end up being placed on the back burner or handed off to the wrong people. Designing a website has two completely separate schools of thought and understanding them both is vital to the SEO future of any company.
Website Development – A Cage Match Between the Artist and the Scientist:
Artist Option for Designing a Site:
There is no shortage of website designers who are available for hire. Practically anyone who has learned how to build a site considers themselves a website engineer if you ask them. The quality of “artist” types ranges from top of the line professionals to the kid down the street who just happens to be a creative genius. Now comes the part when someone is supposed to explain that the “kid” does not possess enough experience and people would be wise to hire only well-respected professionals. Frankly, it depends on the prowess of the prodigy.
He may be able to blow away most professional groups because the last time we checked the word “genius” is loosely defined as “learning without being taught.” Talent and ability are something which can be enhanced through effort, but genuine brilliance is something which comes around very rarely when passing out those “batteries” between the ears. One thing to remember, however, is that the concept of “genius” is extremely subjective and the source spreading the word may have the equivalent in reasoning skills as that “box of rocks” which seems to be frequently referenced. Before we hand over the keys to the store to “little Billy” who used to deliver the newspaper but is now a brilliant young Sophomore at the local university, take a deep breath.
SEO – Making Sense for Every Owner:
Little Billy was a master at tossing that newspaper, he may be a brilliant student even a genius, but there is something we forget about the “big picture.” Something that should make a huge difference in the direction business owners take when it comes to their website is a concept many fails to consider. Business owners are eager to create “beautiful little pictures” for everyone to see they forgot the ultimate goal. Even the most accomplished artist will never sell a single painting if nobody has a chance to see it. History has taught us that the greatest artists failed throughout the ages because the world was not connected. Now that the web completely connects the world too many businesses are infatuated with cute little websites and forget the goal is for more people to see them.
The Real Definition Of SEO:
Everyone knows “SEO” stands for Search Engine Optimization and not “sense for every owner,” but unfortunately, most owners just stop making sense when they choose website designers to build a site and do the SEO work. Hiring a website designer for SEO work is exactly like building a tall skyscraper and deciding that the laborers hired are fully capable of erecting the structure. The engineering experts and necessary blueprints are going to be replaced by “Rocco the concrete guy” who will draw the daily building plans on a stack of napkins during the lunch break. Does that make any sense? Take a trip to the “artsiest” places on earth and ask the artists to help with a heart operation of maybe a little neurosurgery. Real life SEO experts are going to design sites which are functional and makes sense on converting visits into sales. They will build a site with the most important idea in mind – BEING SEEN.
The Battle in the Cage Begins:
The artist arrives in the cage, and they are wearing a perfectly matching outfit with incredible accessories and even the right shoes. They start moving about with grace and motion to warm up because that’s what artists do, their minds are geared toward appearance. There has never been a more impressive display of fashion and grace. Unfortunately, they did not take the time to study martial arts for many years because all of the learning and tedious regimens necessary to avoid punches and kicks was far too tiresome and cluttered up their flow of thought. Art lessons occupied all of their time, but they were still able to run a little bit now and then to help with conditioning.
Entering the cage last comes the SEO expert. The contender’s experience in dealing with daily battles from the bottom to the top of the sanctioned Google ratings has him prepared at a different level than the artist. He has spent thousands of hours training in the arts of invisibility defense. With too many “sparring” sessions to count over the years and plenty of practice in real life fights on a day to day basis his familiarity with the ring and the obstacles which will be thrown at him have him relaxed and confident. He knows the following:
- Some of the most beautifully designed sites are never seen because they are drawn as opposed to being engineered.
- People waste millions on “frosting” for their site and forget that they need the cake to provide something of substance.
- Experts in web design pass themselves off as SEO experts to create the feeling of a great price on a package deal.
- There are plenty of domain names for sale which has some very pretty web pages on their site.
We are not going to ring the bell and allow the cage match between the web designer who does SEO work and the SEO expert who also does web design to begin. The pure sense of humanity and doing the right thing by not allowing the inevitable to happen is something which the viewing audience will appreciate more than they know. Business is an environment which requires small business owners to become tough or fail; it is that simple. When it comes to the difference of a site which is functional and seen by thousands and a pretty one which is something to show family members and friends for a year or two until the site fails, it doesn’t seem like a hard decision.