For many business owners, it is much easier to explain the features and benefits of a new product or service in the form of an instructional video.
Sometimes the written word might take thousands of words to try and accurately explain an item which might be more efficiently introduced by a 5-minute video.
If time is money and effective communication is the best kind why not try and send out the best message at the least cost?
Once a video is created what to do next becomes the question of the day. Most business owners may not be aware of the existence of video SEO services which provide video ranking technology.
Video reviews also fall under the umbrella of the savvy SEO expert.
Not Keeping Score:
If nobody keeps score how can you measure winning? When marketing a new product or service, few small business owners are satisfied with a certificate of participation.
They want their video to be ranked to visibly see if any of their competitors has one which is higher.
At the end of the day, they will receive a ranking in the form of more customers and higher sales volume, and that will let them know even better how they fared in the competitive business world.
The best part of the equation is there are SEO experts who can drive those rankings up to the top so the video may be seen by thousands of more viewers than other similar releases.
Even better than competing with just one particular segment of interest is being able to compete with all videos regardless of their subject matter.
For example, would it be best to have the top video within a respective business sector or to have one of several top ranking videos being circulated encompassing all areas of interest?
Considerations for broad-based ranking importance commonly not considered may include:
* The “stumble on” factor – This is when someone who has absolutely no interest or preconceived notion of making a purchase stumbles onto something new and buys it.
* Planting of future seeds of interest – This occurs when someone is browsing through videos and happens across a product and does not buy but thinks it is an interesting concept or idea, later this is a prime customer.
It is Often the Intangibles Which become Most “Tangible”:
For those small business owners who have ever had an expert of any kind explain to them the “science” of selling or marketing a product, listen and then ask them one question.
What makes people buy? If they provide an extensive list of answers and blast out standard surveys and studies, then they are probably unaware that selling is an “art”.
It has taken experts a long time to start to come clean with the public with the fact that people who buy are seldom able to explain why they made the decision themselves.
Yes, you read that correctly, the decision why someone prefers one product or service over the other may be vocalized by the opinion of the buyer, but drilling down one more level, researchers have found that the subconscious mind makes that call.
This phenomenon explains why the expert SEO person who places that video or website in front of as many people as possible will help business owners grow much faster than those who do not have their products viewed as often.
Here is a little research data:
* Roughly 70% of purchases are made after a search is started for a product.
* People have a natural tendency to prefer things which are simply to operate and easy to understand. The reason so many companies offer the “unlimited” or “everything” packages is the human mind migrates away from the unfamiliar.
What SEO Stumbles Upon:
What the researchers do not tell you that nobody officially knows how much of that 70% of the people who started a search ran across a random product and bought it on the spot.
If SEO experts can place a video or website in front of an extra 100,000 people, who would not be interested in the 30% of the people who bought and did not start a search?
In other words placing products in front of more people may well create more sheer random purchases than the expert target marketing techniques of sales and marketing gurus.
If given the choice of being in front of 100 potential clients a marketing genius tells you is the best customer “fit” or 10,000 possible customers whose only qualification comes from the fact they are breathing, which do you take?
At a certain point that “random” and “spontaneous” human factor is going to kick in for enough people who will buy purely by chance to overtake all of the expertise in any industry.
For those who think that making an extra 1000 sales by accident using SEO prowess and no skill has no honor, then only donate those profits to charity.
The random factor takes into effect the following:
* No advertising or marketing “experts’ fully understand why people buy a product. There may have been a few individuals get a close handle on the situation, but they are not considered scientists – they call them billionaires.
* How can any school of thought explain what the buyer does not understand? What makes the subconscious mind comfortable enough to make a purchase.
* Is there any pattern which is recognizable by these facts of disconnect between buying motives and the mystery of the mind?
SEO Math – Does it Trump Both Science and Art?
If video SEO services can establish video ranking, then the math becomes easy. Calculating how many people have seen a video is simple, they are counted by software.
Video reviews for products and services would certainly help with promotion. Let us not fool ourselves if expert SEO people can put the products in front of enough living, breathing human beings; then they will look like geniuses based on the sales number virtually every time.
Small business owners might well lend their efforts more toward placing the products in front of enough eyes using SEO skills and relying on random and pure dumb luck for growth.
The power of numbers measured in math certainly is easier to prove than intangibles measured by nonspecific and flawed.
With strong enough SEO increase in views, the math may best be measured via increased revenues – making sales volume the simplest measure of success. Things that just make sense, hmm.