We Provide Expert Witness Services For SEO
Testifying as an expert witness in SEO related court cases is becoming more common than ever before. As a recognized expert witness there are many factors which come into play for recorded depositions or live trial appearances. With the huge rise in malicious damage which occurs between businesses and their public image as well as their ability to be properly ranked with Google being sabotaged more litigation is on the rise. Cases are filed for damages which occur as sites are push downward and de-indexed due to blatant cases involving shoddy SEO consulting. Regardless of which direction the finger pointing comes from being accepted and elevated to a level which contributes to justice is both an honor and responsibility. Both Civil and Criminal cases are eligible for our services.
Forensic Work for a New Science:
Practically everyone is familiar with the work of forensic scientists due to the popularity of television shows, but few are aware of the actual reality of what is involved. Exactly like the trail left by a murder victim most shoddy attempts at SEO work or malicious actions by competitors both leave a “footprint” on the web for a particular length of time. If it were not for the tracks left by those who committed the atrocities Google would never be able to enforce penalties against sites which they feel to be blatantly guilty of attempted SEO manipulation. Understanding what Google seeks to rise to the top of rankings is essential in reproducing the alleged crimes which are sometimes brought to trial.
For those companies retaining services within what can be considered feasible driving distance only mileage and additional time are charged. For travel involving domestic or international flights all transportation and lodging expenses are required, and billing is conducted at a daily or weekly rate. In high profile cases involving lengthy litigation and trial processes, rates may be calculated based on the need for multiple travel dates and negotiated accordingly. Understanding that the very existence of a business often hangs in the balance of the outcome providing the necessary witness expertise will be completed when at all possible.
Services Which Are Common:
Although each case is unique and, requirements may vary a basic guideline of services covers most areas of SEO litigation. Offering testimony at the expert level the following list serves as an overview but is not limited to any other types of expert testimony. Items which are not on the list can be pre-verified through correspondence before contracting to eliminate any confusion. The basics covered are:
- Proper monetary valuation based on ranking damage according to various levels of Google exposure.
- Reconstruction of the actions taken in an SEO autopsy format which layout the damages alleged in simple easy to understand terms. This format helps juries by providing the appropriate reference points to assess correctly scaled cash awards for damages.
- Estimated costs for SEO expert repair of the damage to restore any rankings and the realistic time frames and corresponding losses in revenue associated with the alleged crime.
- Possible long term revenue lost as a direct result of corresponding damage of the relationship between the site and Google as a consequence of the malice or incompetence.
Interpreters Necessary for Deposing:
Other languages which are necessary for communication during depositions which require the usage of an interpreter are solely the responsibility of the hiring party. English is the native language, and any other requirements concerning written, or oral communication will be absorbed by the hiring party.
Diagrams and Charts:
All necessary diagrams and charts will be provided, but the hiring company will absorb those costs. In cases where a specialized glossary of terms is required for jury educational needs for SEO procedures, policies, practices the documents will be provided and customized according to the case. Time will be charged for any additional and unusual information which is not currently available and considered standard. With the complexity and diversity of the litigation, it is often best to provide case-specific educational materials to convey a stronger message translated into easy to comprehend non-technical language. Documentation required includes but is not limited to the following:
- Glossary of SEO Terms which are used to explain the alleged damages.
- Flowcharts which layout the interruption of processes which resulted in the charges.
- Timelines displaying step by step how the damage occurred and corresponding visuals covering the amount of time necessary for restoring the business image and presence on the web.
- Illustrations of traffic missed and corresponding revenues lost as a result. Using easy to grasp conversions of price per visit and conversion ratios this helps jurors understand in dollars and sense what occurred.
The Obligation to Serve:
Understanding the necessity for justice to be served in both criminal and civil hearings there have been times when schedules have been completely dropped to accommodate our clients who were victims of malicious attacks. When at all possible we will do everything within our power to help those businesses which we have contributed to growing from the ground up with their SEO needs who are involved in litigation. For those whom we have worked closely with through the years, they understand our loyalty and dedication to serving.
When it comes to enforcing the laws in the SEO realm we consider our services for any company who is harmed to be equally treated in priority as those of our family of customers. Justice is blind, and it knows no favorites. The only instance we will not participate in is if the client being sued for malicious content is one of our customers. We already know our customers, and if any of them were ever falsely charged we would do anything we could possible to help with their defense, but unfortunately, that is considered a conflict of interest.
The Balance Between Good and Evil:
We understand that the world is filled with goodness and evil is only a small part of the overall construction of any population. Some people work very hard just like we do and then there are those who constantly try to find shortcuts to realize what they hope to gain without paying the necessary price in time and effort. We have no tolerance for a crime of any kind and are proud to serve up justice to anyone who has been wronged by SEO bandits or evil doings by competitors. SEO is a powerful tool and those who try and use it illegally as a weapon should be punished. We are our customer’s greatest ally for expert SEO work. We are also a nightmare for any company who faces the wrath of our knowledge and dedication to do what is right.