How do small business earners determine when web consulting professionals are real or make-believe? Well, there are certainly enough horror stories about how “so-called experts” charged obscene fees to do nothing more than damage a company’s web presence and cause them to be censored by Google.
The punishments handed down resulted in sites being lowered in ranking or even De-indexed. Certainly, the key to identifying authorized experts and sorting them from those who are potentially lethal for small business growth may come from looking no farther than the name of the governing body which sanctioned them.
Google is the most influential single source for web based businesses. They are to the internet world what Coke and Pepsi are to soft drinks.
Like it or not their information highway is more developed than any other, and any business which plans on taking their web-based company to the next level will be required to dance to the music Google chooses.
When selecting consultants for your small business needs working with a member of the Google Partner Program is the equivalent of working with the military’s version of “special forces”.
These are the highest educated, recognized, certified and regularly retested and re-certified professionals based on an endorsement by Google. These web professionals as tested, trained, verified, vetted in a constant regimen to reflect “real-time” good standing verified by Google’s website.
What’s Hanging on the Wall:
Exactly like the feeling one gets when at the doctor’s office for the first time, they feel the need to check out the credentials on the wall and choosing internet consultants is no different. If some scientifically-term spouting SEO self-proclaimed expert comes in promising you first page on Google how are you supposed to check under the hood and see what is happening?
With the doctor, if he has one of those degrees from a sketchy little third world country college it may have you worried enough to seek a second opinion at least. If the next doctor has credentials from the most prestigious medical school and residency at Johns Hopkins, you are going to feel about equally as safe as that internet tech who is a Google partner.
So consider the most prestigious paper which is hanging on the wall or the Google partnership member one in the same.
How Google Partners are Accredited:
Google partners are vetted to make certain they are reputable and qualified to be endorsed by Google before being trained. They are not certified until they have been thoroughly trained in Google’s rigorous AdWord, marketing knowledge, pay per click, and all other areas of SEO related internet marketing.
In addition to being fully prepared and verified, Google partners are limited to only a limited number of members per region. You know that the partners have been trained and tested in the following areas of expertise and vetted accordingly:
* Google vetting of a company and maintaining a visible online company profile which is updated regularly and posted by them.
* Certification in Adwords to verify complete advanced working knowledge which is regularly updated and includes all improvements and changes in policies and procedures by Google.
* Required minimum of $10,000 AdWord spending within 90 days which is verified that the company has a healthy level of successful activity.
* Company has consistently met customer service requirements by illustrating AdWord excellence, as well as requirements for satisfactory business growth and expansion of their client base.
When In Rome:
Since Google is the place where all businesses want to live in apartment #1 located in Search City, in the World of the Web, it only makes sense to use their explicitly endorsed personnel for your needs.
There is not any guesswork involved as to whether or not the consultant is familiar with the right practices and procedures of the most recent philosophical and strategically implemented Google best policies if they are endorsing their firm.
As far as being able to avoid any possible faulty back-links, content or activity which is frowned upon by Google, it is a “no-brainer” that their partners would be on point and have you covered. If they are willing, put their endorsement on a technician based on their confidence level concerning their training and sound business practices it would appear there is little margin for error.
It is identical to the concept of traveling to Rome and feeling comfortable by choosing to try the Italian Cuisine. Now that there is certainly a comfort level with the initial choice in dining preference the absolute best option is going to come from selecting the best fit with concerning the entree which best suits your individual taste.
The Best of the Best:
As we explained in previous paragraphs, Google partners are limited to the few best options for each particular region in the country. They want the best consultants representing them at all times, and if one falls short, the next one who is on the approval list can jump right in and take their place.
Now the choice is narrowed to a list of very qualified candidates to help take your small business to the next level. It then becomes a choice of identifying the expert which has the best features with their services.
For example, if one consultant had completed 20 or 30 major SEO campaigns and another one had been through 300, common sense would dictate that the same endorsement of excellence with more experience might be the single best option.
Other items to consider before the deciding on the individual which you are going to hire might include:
* Warranties and guarantees – it is logical the best warranty comes from those who are most confident in their success rate, thus making it a significant decision-making tool.
* Results – based Compensation – very few companies in the web consulting business offer any payment plans or invoice after the job is completed but it never hurts to ask.
* Reputation of Locals – even though Google has endorsed someone and they consider them an expert it never hurts to ask around. If all Google Partners are regarded as great choices then maybe local feedback can uncover the absolute greatest of them all.
Go With Your Gut:
When it comes to choosing between the best of the best web experts which happen to be Google Partners, it may ultimately come down to listening to what is inside of you. It is your business, and you are responsible for its success.
You have made many of your best decisions by going with your gut, this one in just another in a long list of things to do. Ultimately it may end up being your best decision ever based on the resulting increase in customers.